Want to get more conversions with less effort? Performance Max campaigns in Google Ads use AI to automate your ads across Search, YouTube, Display, and more. But to make them work, you need the right assets and specs.

In this guide, you’ll learn:
✅ How to create Performance Max campaigns in Google Ads
✅ What assets you need (images, videos, text, etc.)
✅ Image sizes & HTML5 ad specs
✅ Best practices for better results

Let’s dive in!

How to Create Performance Max Campaigns in Google Ads

Setting up a Performance Max (PMax) campaign is simple. Follow these steps:

Step 1: Choose “Performance Max” in Google Ads

1. Go to your Google Ads account.

2. Click + New Campaign.

3. Select “Sales” or “Leads” as your goal.

4. Choose “Performance Max” as the campaign type.

Step 2: Set Your Budget & Bidding

• Daily budget: Start with at least $20-$50/day for the AI to optimize.

• Bidding strategy: Use “Maximize Conversions” or “Target ROAS” (if you have conversion data).

Step 3: Define Audience Signals (Optional but Helpful)

Google’s AI works better if you give it hints about your ideal customers. You can add:

• Remarketing lists (past visitors, customers).

• Custom segments (interests, demographics).

• First-party data (email lists from CRM).

Step 4: Add Assets (Images, Videos, Text, etc.)

This is where most advertisers struggle. Let’s break it down.

Assets Needed for Performance Max Campaigns

For PMax to work, you must provide different ad creatives. Google mixes and matches them to find the best-performing combinations.

1. Images (Performance Max Campaigns Image Size)

• Minimum: 1 landscape (1200×628) & 1 square (1200×1200).

• Recommended: Upload 5+ images in different sizes:

  • Landscape (1200×628)

  • Square (1200×1200)

  • Portrait (600×900 or 960×1200)

• Format: JPG or PNG (under 5MB).

2. Videos (Optional but Highly Recommended)

• Best size: 1920×1080 (landscape) or 1080×1920 (vertical).

• Length: 15-30 seconds works best.

• Format: MP4 or MOV (under 1GB).

💡 Pro Tip: If you don’t have videos, Google can create simple slideshows from your images.

3. Text Assets (Headlines & Descriptions)

• Headlines (5 recommended, max 30 chars each).

• Long headlines (1 recommended, max 90 chars).

• Descriptions (5 recommended, max 90 chars each).

Example:
✅ Headline: “50% Off Today Only!”
✅ Long Headline: “Get Half Off on All Products – Limited Time Offer!”
✅ Description: “Shop now and save big before the sale ends!”

4. Logos (For Brand Recognition)

• Square (1200×1200) & Landscape (1200×628).

• Transparent background (PNG) preferred.

5. HTML5 Ads (For Interactive Ads – Optional)

• Max file size: 1GB.

• Dimensions: 300×250, 320×50, 728×90, etc. (Standard display sizes).

• Animation limit: 30 seconds.

Performance Max Campaigns Specs – Quick Checklist

Best Practices for Better Performance Max Results

1. Use High-Quality Images & Videos – Blurry or pixelated creatives hurt performance.

2. Test Different Ad Variations – More assets = better AI optimization.

3. Start with a Higher Budget – Google’s AI needs data to learn.

4. Add Audience Signals – Helps Google find similar buyers.

5. Monitor & Optimize – Check performance weekly and adjust underperforming assets.

Final Thoughts

Performance Max campaigns can be a game-changer if set up correctly. The key is providing enough high-quality assets (images, videos, text) and giving Google’s AI time to optimize.

🚀 Now it’s your turn! Try creating a PMax campaign and see how it performs. Need help? Drop a comment below!